PORTFOLIO
Rolled in house: how Zoll Roll makes every TEK cone
Two Bellacanna portfolio companies, one product. Here’s how a lifestyle paper brand and a DC cannabis company came to share every pre-roll.
October 2026 · 3 min read
Pick up a TEK pre-roll in Washington, DC, and you’re holding the work of two Bellacanna portfolio companies. The flower comes from TEK. The cone it’s rolled in — branded with TEK’s own mark — is made by Zoll Roll.
Meet Zoll Roll
Zoll Roll is Bellacanna’s lifestyle paper brand. It makes cones and rolling papers under a bold gold, white and black identity built around its octagon “Z” mark. Alongside its own line, it makes custom-branded cones, including TEK’s.
Why the cone matters
In a pre-roll, the paper isn’t packaging. It’s part of the product. The cone shapes how evenly it burns, how it draws and how it looks in your hand. It’s also the one part of the product the customer holds the whole time, which makes it valuable brand real estate.
That’s why TEK’s pre-rolls don’t use a generic cone. Each one is rolled in a TEK-branded cone made by Zoll Roll, so the brand stays with the customer from the first light to the last.
How the collaboration works
The split is simple. Zoll Roll produces cones carrying TEK’s branding. TEK fills them with flower grown in DC and finishes them as TEK pre-rolls. Every TEK pre-roll goes out in a Zoll Roll cone.
Because both companies sit in the Bellacanna portfolio, they share the same expectations on quality and brand. Questions get answered between partners who already work together, not passed between strangers.
Why we build this way
Bellacanna invests across the cannabis value chain, from genetics and cultivation to products and brands. When the companies in that portfolio supply each other, everyone benefits. TEK gets a branded, consistent cone from a partner it trusts. Zoll Roll gets a steady customer and a product that puts its craft in front of DC consumers. And the value created stays inside the portfolio.
Zoll Roll × TEK is the first collaboration of its kind for us, and it’s the model we want to repeat: brands that are stronger together than they are apart.